I managed a 30-day Meta Ads campaign for a real estate agency focused on generating high-quality property inquiry leads through Facebook and Instagram advertising. The goal was to create a campaign that didn’t just attract attention but actually converted interest into meaningful engagement and inquiries. With the right mix of strategy, creative, and optimization, the campaign delivered both scale and performance.
The campaign reached over 248,000 people and generated 302,000 impressions, reflecting strong visibility within the targeted market. We achieved an impressive 7.23% click-through rate (CTR), significantly higher than industry benchmarks, with 1,633 clicks driven by a mix of engaging visuals, compelling copy, and clear calls to action. Creative assets were designed specifically to highlight key selling points such as property location, affordability, and lifestyle benefits, making each ad feel personalized and relevant to prospective buyers.
Targeting played a critical role in the campaign’s success. I refined audience segments based on location, behavior, and real estate intent signals, ensuring ads were shown to users most likely to convert. Throughout the campaign, I closely monitored performance metrics, including cost-per-click (CPC), CTR, and lead quality, and made regular adjustments to budget allocation, creative variations, and audience definitions to maximize cost-efficiency and engagement.
By the end of the campaign, the agency saw a notable increase in qualified leads and stronger brand awareness within their market. This project demonstrated how data-driven targeting, strong creative, and active optimization can come together to produce real, tangible results for real estate businesses using Meta’s advertising platforms.