As a Google Ads Specialist, I partnered with an eCommerce client to manage and scale their paid advertising efforts, with a goal of boosting traffic, increasing conversions, and improving brand visibility. With a monthly ad spend of $9,000, I developed and executed a multi-campaign strategy that leveraged Google’s full advertising ecosystem combining reach, intent, and performance-focused campaigns for maximum impact.
The strategy included Performance Max campaigns to reach customers across all Google channels, Brand Search campaigns to capture high-intent traffic, and YouTube video campaigns to drive awareness and engagement. Each campaign was tailored to specific stages of the customer journey, ensuring that every dollar spent served a purpose, whether it was to introduce the brand or close the sale.
I applied weekly optimization routines, analyzing keyword performance, audience signals, budget allocation, and creative assets to continually refine campaign efficiency. This involved A/B testing ad creatives, adjusting bidding strategies, and tightening audience targeting to lower cost per acquisition while boosting overall ROI.
Within just three months, the campaigns achieved a remarkable 440% return on ad spend (ROAS). Beyond the numbers, the client also experienced sustained growth in site traffic, an uplift in conversion rates, and stronger brand recognition in their niche. This project was a clear example of how consistent optimization, platform expertise, and a strategic approach to campaign structure can deliver high-impact results for eCommerce brands.