For this project, I worked on developing and executing a comprehensive digital marketing strategy for SaksFifthAvenue.com, a leading fashion e-commerce brand built on WooCommerce. The focus was on creating a full-funnel experience that would drive traffic, improve conversion rates, and boost overall ROI. From strategic ad campaigns to tailored SEO and conversion tactics, every element was designed to work together seamlessly and deliver measurable impact.
One of the key components of the strategy was managing high-performing PPC campaigns, specifically targeting seasonal collections, best-sellers, and high-converting audiences. I continuously refined these campaigns through keyword optimization, A/B testing of ad creatives, and performance tracking to ensure maximum reach and cost-efficiency. At the same time, I implemented on-page and technical SEO enhancements to improve organic visibility and reduce reliance on paid channels over time.
A major part of the success came from custom landing page development, each one tailored to match user intent and specific campaign goals. These pages were optimized through CRO techniques, such as layout testing, trust signal placement, and streamlined calls-to-action, which helped reduce bounce rates and improve the shopping experience. These optimizations supported both organic and paid campaigns by creating high-converting entry points throughout the site.
The results were impressive: stronger search rankings, improved ad performance, and a noticeable increase in customer engagement and sales. By aligning SEO, PPC, and CRO efforts under one strategic approach, I was able to significantly enhance the overall digital performance and ROI of the WooCommerce platform. This project highlighted the value of integrated digital strategies in competitive e-commerce environments.