In this project, I focused on significantly increasing organic traffic through a well-structured on-page SEO strategy. The website had quality content but was not performing to its full potential due to poor optimization and a lack of technical refinement. My goal was to fine-tune both the content and the structure of the site to make it more search engine-friendly and user-focused.
I started by conducting a full content audit to identify gaps and opportunities for optimization. This involved rewriting and fine-tuning key landing pages to better align with target keywords and search intent. I also worked on strengthening the internal linking strategy, helping users (and search engines) navigate the site more effectively while distributing authority to important pages.
To enhance visibility further, I implemented schema markup across key content types, which allowed search engines to better understand and display the content in rich results. Alongside this, I focused on technical improvements tied to Core Web Vitals, optimizing site speed, responsiveness, and visual stability to ensure a smooth and fast user experience across devices.
The result was a noticeable improvement in both search rankings and user engagement. By creating a more organized content structure and aligning it with technical SEO best practices, the site became more discoverable and easier to navigate. This project was a great example of how thoughtful on-page SEO can directly lead to measurable growth in organic traffic.