In this project, I managed both the SEO and PPC marketing strategy for SparkCompass, a cutting-edge platform focused on smart city innovation and real-time engagement. The goal was clear: increase the company’s digital visibility and generate high-quality leads in a highly competitive tech space. With a dual focus on long-term organic growth and short-term paid performance, I developed an integrated marketing approach that aligned with SparkCompass’s vision and target audience.
On the SEO front, I implemented a strategic on-page optimization plan, refining meta tags, improving content relevancy, and ensuring the site structure supported both users and search engines. I also focused on high-impact keyword research and placement, ensuring the content addressed real search intent. To further boost domain authority, I led a backlink acquisition strategy that focused on high-authority tech and industry-relevant websites, building trust and visibility at the same time.
While SEO work was building momentum, I launched and managed Google Ads campaigns designed to target specific audience segments, including municipal decision makers and smart tech adopters. Through careful keyword targeting, ad copy testing, and budget optimization, the campaigns quickly started delivering measurable results. Every click and conversion was tracked, allowing for real-time refinements and improved cost-efficiency over time.
Within just the first three months, the combined efforts led to a 30% increase in organic traffic and a 45% boost in lead conversions, significantly enhancing SparkCompass’s ROI and brand reach. This project demonstrated the power of aligning organic and paid strategies to drive meaningful, sustained growth, especially for innovative tech platforms looking to make a strong digital impact.