This project was a deep-dive into scaling organic traffic for an e-commerce business, and the results were transformative. Starting with just 9,000 monthly visitors, the website was facing stagnant growth despite having a large inventory and decent content. My role was to design and implement a full-scale SEO strategy aimed at not only boosting traffic but also improving conversions through smart optimization techniques.
The first step was analyzing the site’s structure and identifying friction points. I focused on product and category page optimization, ensuring titles, meta descriptions, and on-page content were aligned with high-intent, data-backed keywords. I also worked on improving the category hierarchy to make the site more navigable for both users and search engines, which helped enhance indexing and reduced content cannibalization.
On the technical side, I addressed several back-end issues such as slow load times, inefficient crawl paths, and missing structured data. Implementing schema markup across product pages allowed for enhanced search visibility, including rich snippets like reviews and pricing. In parallel, I incorporated conversion rate optimization (CRO) techniques to ensure that increased traffic would actually lead to more sales.
As a result of this multi-layered approach, the site experienced a massive jump in organic traffic, from 9K to over 84.3K monthly visitors. More importantly, the growth was sustainable and driven by high-quality, intent-driven traffic. This project was a clear example of how combining strategic content planning with technical SEO and CRO can deliver real, measurable impact in the e-commerce space.