I led the end-to-end SEO optimization for an e-commerce business looking to improve its visibility, attract high-intent traffic, and boost conversions. The goal was to build a scalable SEO strategy that not only enhanced the site’s technical foundation but also improved how products and categories ranked in search results. The store operated in a competitive niche, so every optimization needed to be strategic, data-driven, and aligned with search intent.
To begin, I optimized key product pages and category structures, focusing on keyword mapping, user-friendly URL structures, and engaging, SEO-optimized product descriptions. Metadata was rewritten with a conversion-first approach, targeting high-volume, high-converting keywords to increase both impressions and click-through rates. I also introduced structured data (schema) to improve how product information appeared in search results enhancing visibility with rich snippets like reviews, pricing, and availability.
To support on-site optimization, I executed a well-rounded off-page strategy that included strategic guest posting, high-quality backlink acquisition, and content marketing initiatives that showcased the brand as an authority in its space. Internal linking was also refined to ensure link equity flowed strategically across the site, boosting the rankings of key commercial pages while improving the overall crawlability of the store.
These combined efforts led to a significant uplift in organic traffic, product visibility, and conversion rates. Beyond traffic, the SEO work also contributed to long-term brand growth by increasing authority, improving user experience, and driving more qualified visitors through the sales funnel.