For this project, I was brought on to revamp the off-page and technical SEO for an e-commerce website that was underperforming in search rankings. The site had great potential, but its visibility was hindered by a range of issues that needed a structured and strategic approach. My goal was to not just fix what was broken, but to build a solid foundation that would support long term organic growth.
I began by conducting a detailed technical audit to identify and resolve issues affecting crawlability and indexing. This included fixing crawl errors, resolving broken links, and enhancing the overall site architecture to make it more accessible for search engines and users alike. These adjustments helped improve load times, mobile responsiveness, and overall user experience, all key factors in modern SEO.
In parallel, I developed a comprehensive link-building strategy focused on acquiring high-quality, relevant backlinks. This wasn’t about quantity, but about establishing authority and trust with search engines. I reached out to industry-relevant platforms, collaborated on content placements, and leveraged digital PR tactics to earn natural links that would support the site’s long-term visibility.
Lastly, I refined the content structure across the site to ensure it aligned with user intent and SEO best practices. This included optimizing metadata, headings, internal linking, and product descriptions. By the end of the project, the website saw significant improvements in organic traffic, search rankings, and user engagement, a clear sign that the strategy was working effectively.