For this project, I worked with Midas Safety, a global leader in industrial safety solutions, to enhance their digital presence through a combination of website branding, PPC marketing, and SEO. The objective was to create a seamless and engaging online experience while also driving targeted traffic and increasing qualified leads. My approach combined creative design, data-driven marketing, and technical optimization to deliver impactful results.
I began by refining the website’s UI/UX, focusing on clean design, intuitive navigation, and mobile responsiveness to ensure that visitors could easily explore the brand and its offerings. This redesign wasn’t just about aesthetics, it was also structured to guide users toward key conversion points, such as product inquiries and contact forms. Alongside the visual overhaul, I implemented on-page SEO best practices, optimizing content structure, metadata, and site performance to improve search rankings.
On the PPC side, I launched and managed highly targeted Google Ads campaigns aimed at specific industries and buyer personas. By continuously monitoring campaign performance, adjusting ad copy, and optimizing bidding strategies, I was able to maximize ad spend efficiency. The campaigns focused on high-intent keywords and clear calls-to-action, which played a big role in converting traffic into qualified leads.
As a result of this multi-pronged effort, Midas Safety saw a strong increase in organic traffic, higher engagement metrics, and a measurable boost in lead generation and conversions. The combination of a user-friendly website, effective SEO, and optimized PPC campaigns helped solidify the brand’s online presence and deliver a significant return on investment. This project showcased how aligning design and marketing strategies can lead to long-term digital success.